The ICC and the hosts of the ICC Cricket World Cup 2015 are requesting proposals from companies interested in providing the brand identity for the flagship ICC event.
The event will be played in the months of February and March 2015 and co-hosted by Cricket Australia (CA) and New Zealand Cricket (NZC). The ICC, along with CA and NZC, will all be involved in the development of the event brand identity and will liaise and consult with each other during that development phase to ensure the new identity has sufficient flexibility across the diverse range of touch points that will be required of the brand.
This request for proposals (RFP) is designed to attract applications from companies with extensive proven track record in design of sporting event identities, preferably on a global scale, and with a talented and experienced design team capable of committing itself to the project over an extended period of time.
Timelines for the development of the strategy and event brand design along with an in-depth description of the required services are available in the RFP. In the first instance, interested parties must submit their intent-to-submit letter with a cost estimate and brief summary of credentials.
An electronic version (via email) and a hard copy (via post) of this application must be sent to each of ICC, CA and NZC (see below for contact details) by the closing date of Friday 21 May 2010.
Please note that no creative submission is required at this stage.
The full request for proposals with an in-depth description of the required services and levels of experience is available by going to http://icc-cricket.yahoo.net/commercial_opportunities.php and clicking on the link called “CWC 2015 RFP - Event Brand Design and Identity”.
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