New Zealand Cricket today announced its new partnership with KFC for the international Twenty20 series during February.
KFC will be supporting the BLACKCAPS during their Twenty20 campaigns against Bangladesh and Australia with benefits including uniform branding on the BLACKCAPS Twenty20 kit and signage at the grounds.
“We are delighted to welcome our new sponsor to international cricket. We know KFC will add valuable support to our international Twenty20 campaign and we look forward to building a strong partnership with KFC,” New Zealand Cricket CEO Justin Vaughan said.
Restaurant Brands Chief Executive Russel Creedy said KFC is proud to be supporting the BLACKCAPS in their upcoming international Twenty20 games. “We wanted to get involved with Twenty20 Cricket because it’s an exciting, fun format that all New Zealanders can enjoy. The hero product throughout the sponsorship will be KFC Krushers. We felt there was a cheeky tie-in between the name and Twenty20 fans’ desire to see the BLACKCAPS come out on top.”
KFC is already involved with the Twenty20 landscape, with sponsorships of the domestic and international Twenty20 competitions in Australia.